September 21 in Bryan, Texas at The Stella Hotel
Join us at the
Ranch House Marketing Summit
Learn the skills to better promote your farm and ranch or ag business.
Get more customers. Build your brand name. Make better sales.
Ranch House Founder
CMO, Ranch House
Marketing Specialist and respected cattle consultant and judge
Melissa Schaake Graphic designer and livestock photographer
Retail Marketing Specialist
Western / Equine Industry Marketing Specialist
Social Media Specialist and Video Producer
Social media specialist
About the Workshop
The Ranch House Marketing Summit is the leading workshop of it's kind, taught by ag marketing experts in a casual and fun setting. It's designed to give you the skills needed to better promote your farm or ranch, ag business or organization. Learn the latest trends and strategies in marketing, social media, graphic design, and photography.
The Only Marketing Workshop Tailored to the Agricultural and Livestock Industry
Novice or Pro, Here's Who Should Come:
Farmers and ranchers
Hunting operation owners
Ag business owners
Entrepreneurs who market farm-to-table products
Ag communications students and faculty
Learn from speakers who are "ag people" and ready to share their knowledge
What To Expect
About 50 participants
A mix of panel discussion, individual speakers, and time for Q&A
Our design help desk open to answer questions about Adobe software and design
A casual atmosphere, most of us will be wearing boots and jeans.
Instructors who are down-to-earth, humble, and eager to teach
Here's the full agenda...
Thursday, September 20th
Welcome Mixer + Check In
Meet up at the gorgeous, new Stella Hotel in Bryan, where you'll enjoy stunning views, Texas hospitality, and great food and drinks. This is a casual meet-up to connect with fellow workshop attendees for cocktails and appetizers.
Friday, September 21st
Check In Starts
Key Note Speaker Kickoff
Our opening speaker is guaranteed to inspire, motivate and set the tone for the day - working together to learn how to make big improvements in promoting your farm or ranch or ag business.
Get the Most Bang for Your Buck Using Great Marketing Strategies
Everyone's wants to know "How to do I get the best bang for my buck in marketing?" Every year, we ask just that in our annual marketing research study and we'll answer this burning question with hard-core data taken straight from actual buyers in the agriculture industry. We'll tell you where to focus your efforts, what types of advertising work (and which aren't worth it), and teach you how our strategies have helped clients double and even triple their sale average in less than a year.
From 0 to 100K Fans: It's Possible!
Ranch House Strategy for Social Media Success Panel
Presented by Paul Maulsby, Taylor Stipe, Sara Rader, Ciara Gerlick and Sally Conway
This social media dream team handles the social media for some of the nations largest ag brands including western fashion icons, international feed companies, high end retail beef and leading ranches who've grown their following to 100K and more. Learn our winning strategies and biggest mistakes for Facebook, Twitter, Intstagram, Snapchat, Pinterest and more. Our most popular panel session!
Lunch at The Stella
Enjoy a great Texas-beef lunch, included in your workshop registration.
Down & Dirty Truths From Ranch House
Hey, the after-lunch spot is the worst. This fast-paced session is designed to answer all those things that you've always wondered 'How'd they do that?" in a quick 10 minute or less talk. Plus - if at the end of this session there's a question you still want answered, we'll put our entire team on the hot seat where 3 lucky workshop attendees can ask ANY question they want. Nothing is off limits.
Making Websites Great Again
Presented by Ashley Grant
Skimping or ignoring your website is the biggest marketing mistake of 2018! This topic is also the #2 biggest question we get at RHD, behind ad spending and budgeting. Learn what content works, search engine optimization, how to drive traffic to your site, convert sales, and ultimately make money through your website.
Sweet Tooth Break
Capturing Great Images, No Matter What.
Our closing session features a two-hour photography intense program - mixed with individual speakers and panels - by Melissa Schaake, Taylor Stipe, Sara Rader, Rachel Cutrer, Paul Maulsby and more.
Learn how many of our photographers went from a hobbyist to amazing lifestyle and livestock photographers who represent major U.S. ranchers and ag-businesses. We will discuss choosing camera, photography basics, picture pen setup, secrets for taking great scenic photography, and more. Then, we will also discuss photography for those who only have an iPhone but want to get great images for social media. This session will also cover photo editing and ethics in livestock photography, including our popular “worst photoshopped images of all time” and how to spot an altered photo a mile away.
Workshop adjourned at the conclusion of this session, approximately 5:00 p.m.
Old School Hospitality, New Style Swagger
The Stella Hotel
Our workshop headquarters is The Stella Hotel, the first independent full-service hotel in Bryan/College Station, Texas. Anchoring Lake Walk, this 176-room hotel unites music, art, design, and service to handcraft a genuine Texas experience. Fresh but familiar, authentic yet evolved. A place that mirrors the progressive, intellectual spirit of our surroundings. From great conversations around the fire pit to seasonally inspired cuisine, everything about Stella exudes the warmth and cherished traditions of Texas. It's designed so that our workshop participants can enjoy luxury at an affordable price while fostering new friendships and networking connections with fellow attendees.